How Business Can Change Cuba

October 17, 2014

Yamina Vicente has lived in communist Cuba her whole life. But it didn’t take her long to learn one of capitalism’s handier skills: creating market demand.

Baby showers were practically unheard of in Cuba until last year, when Vicente started an event planning company called Decorazón. She learned about the gift-giving parties from American women visiting Cuba, then persuaded some of her clients in Havana to throw their own.

Now, arranging baby showers—albeit on the shoestring budgets of a country where the average monthly salary is $20—is one of Vicente’s most popular services. Another is planning Halloween bashes...



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Date Title
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