April 11, 2014
Every country has its own narrative, a product of its history and mythology. Narratives are important because they are, essentially, the stories we tell ourselves. And stories are the foundation of humanity. It’s how we establish connections and how we remain connected. Stories sell everything, from shoes (think Zappos) to pizza (think of all those menus with family histories) to revolutions (think of the 20th Century).
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