HAVANA (Reuters) - A surge in sales of Cuba’s legendary cigars in China helped manufacturer Habanos S.A.’s global revenue rise 12 percent to hit a record of around $500 million last year, the company said on Monday at the start of Cuba’s annual cigar festival.

Habanos S.A., a 50-50 joint venture between the Cuban state and Britain’s Imperial Brands Plc (IMB.L), said sales in China, its third export market after Spain and France, jumped 33 percent in value in 2017.

“Without doubt, there is potential for China to become the biggest market at a global level,” Habanos Vice President of Development Jose María Lopez told Reuters after the company’s annual news conference, while puffing on a smoke.



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